After months of buildup, Al Jazeera America officially came into being on Tuesday, taking sharp jabs at its competitors in the cable news world and promising viewers a different approach to TV journalism. The network launched with an hour-long introduction to what it will be offering. The main message that the promo hammered home over and over again was that Americans were being denied the news they deserved on television.
Clips of Bill O'Reilly and Al Sharpton were played, and people in different towns were filmed talking about how underserved they felt.
"Americans want wider coverage and more real news," Richelle Carey, one of the anchors hosting the promo, told viewers.
The network also touted its 12 bureaus across the country and vowed to tell stories that weren't airing on its rival channels. The problem for Al Jazeera America is that many millions of people don't have access to those stories. Though the network is available in 40 million households, Al Jazeera America faces a distribution challenge. The network recently took its request directly to viewers, asking potential audience members to ask their cable providers for Al Jazzera America if they do not already provide it.
http://www.huffingtonpost.com for more on this story
No comments:
Post a Comment